Editors Note: There's always a 'why'. Mine is simply that I have something to share. Over the course of my career, I've learned much about what it means to put leadership into action and have developed perspectives that will hopefully be helpful to some. In recent years, I have created more space to be of service to others in whatever capacity my time allows. The combination of these two elements, along with not wanting to wait until the end of a long career are my driving forces of inspiration to share my foundational experiences in corporate leadership, and now as an organization builder. The thoughts and views here are my own and I hope you find them useful. Cheers!
In this issue, I share insight into our approach to creating anchoring principles of Culture and Values for Platinum.
Over the course of my 20+ year career, minus one year in Government, I have had the fortune of supporting our Defense and Federal Civilian customers in various leadership capacities, including my proudest professional responsibility as the steward for Platinum Technologies. As you can probably imagine, starting a company with a small (but tough) Fighting Force of One comes with its challenges, a few of which include getting potential employees, partners, and clients to buy in to the vision of why they should spend their time with or do business with me.
Whether it was reconnecting with former colleagues or making new introductions, many of the questions I’ve received over the past three years have become rather predictable – What do you do? Are you a product or services company? How many FTEs (Full Time Equivalents) do you have? Who do you know at ______ Agency?, etc. All valid questions— I find myself doing this as well and recognize that in our own way, we are all trying to manage the pace of the job with our other daily life responsibilities; it is an interesting paradigm, nonetheless, but the answers do not necessarily attribute what value you provide or the type of partner you can be.
As the company has scaled our growth, these and other related questions have become easier for me to answer. We have gained credibility across multiple customer spaces and achieved technical depth in many of the leading technologies that are critical to our customer priorities. However, the question I wish I received more is “Can you tell me more about how you align the Culture and Values of your company to deliver results?” I offer these answers to that unasked question.
Our Culture:
Our Vision is ambitious: To become the talent hub for technology-minded innovators that are motivated to solve hard problems, deliver complex solutions for our customers, and model citizenship for society.
And our Raison D'Etre, equally so: To be change agents that field technology, cyber and digital experiences to accelerate client outcomes. We measure value by the solutions we deliver, communities we affect, and the lives we change.
We are building the Next-Generation Leadership Factory where individuals are prepared to lead teams that support Public Sector and National Security missions. Technology enablement is our passion, and is therefore our vehicle of choice. We consciously seek out thoughtful people who are passionate about this industry, can prioritize their time and demonstrate a bias for action. Conversely, there are many things we can teach – but Effort is not one of them. These elements are not just entry criteria, they are infused in our cultural DNA.
Our Values:
At Platinum, we have an uncompromising “Employee First, Customer Always” view of how we go to market to deliver mission capability for our customers. Our teammates ascribe to a core set of truths:
Given these facts, our leadership has a responsibility to create the conditions for their success. We invest early and often in tools and training so teammates can deepen their personal mastery and excel in their roles. We strive to create an environment where they can be proud of the work that they do, maximize their client impact, and feel accomplished that they are building new skills which will serve them now and in the future.
I'll spare the full details, but it has been quite the journey to arrive at these points of clarity. In the multinational companies where I previously worked, much of this was already established, and for the most part, it was on the individual to 'fit in' and execute. Our challenge at Platinum was to define which behaviors would accelerate our ability to deliver high quality outcomes while creating an enduring expectation of employee and customer value. We're still learning and making adjustments as appropriate, but are happy with the results of our applied rigor to date.
Why Platinum?
Another question I get asked is “Where did the name Platinum come from?” Well, starting the company was a big decision, and I needed the name to have meaning. On the Periodic Table of Elements – Element defined as a fundamental item that cannot be broken down into smaller pieces – you’ll see that Platinum (Atomic Symbol: Pt; Atomic Number: 78) is squarely in the middle. Although malleable and ductile, it is known as the most noble metal because of its remarkable resistance to corrosion and its ability to maintain its integrity at very high and cold temperatures. It is our culture and values that are the embodiment of our moniker, which aligns to the foundation of our success and will continue to be our guiding principles. That’s what we want to be at Platinum… responsive to our stakeholder community, trusted to deliver especially when things get hard, and most importantly, the center of integrity.
If you made it this far, thank you for indulging me. I'll be continuing this newsletter on a bi-weekly basis to share my perspectives on leadership and service with the hope there are takeaways for you and the communities in which you serve.
.::jb
#BePlatinum